Despite this, the problem of slow website loading remains pressing. Even now, when most Internet service providers offer speeds of more than 100 Mbit/s, and mobile operators are working on 5G, the issue of webpage load speed is still important. This measure has a big influence on conversion, bounce rate, traffic, and other vital company KPIs. Maintaining fast loading times is crucial for a website owner.
Other things being equal, a person will select a website website builder that loads more quickly and does not cause him to wait. This is what logic, personal user experience, and numerous studies on the subject published on the Internet suggest. And all of the researchers agree that an optimal loading time of 1.5 to 3 seconds is best. The most prevalent reason for a client’s dissatisfaction with a website is that it takes longer than half a second to load, with many users leaving the site before it loads.
According to Google, a one-second increase in download speed reduces the chance of failure by 32%, and a five-second increase raises it by 90%. A 1-second boost in download speed was found to lead to a 25% decrease in conversion. And there are many more studies like this.
So, the thinking of users is clear. If a user reaches a sluggish website, he is more likely to go back to search for an alternative. And mobile websites are especially crucial since connection speed plays a role in them.
Google also switched over to Mobile First indexing in 2019. The importance of the mobile version’s quality has increased in recent years. That isn’t even mentioning that Google Ads tend to eliminate slow-loading websites from ad units and queues.
Given the above, if your websites’ performance is sluggish, it will lose visitors. Users will abandon it, and new users will avoid visiting it. Furthermore, search engine ratings would be lost. Ads campaigns would also be halted as a result of this. As a consequence, you will waste time and money.
Consider that the farther away from your web host’s server you are, the slower it will load. CDNs, or content delivery networks, can assist with this. When a user accesses a website, the CDN downloads HTML files from its nearest server.
- A website’s loading speed is detrimentally affected by a large number of requests from the browser. To restrict the amount of demands, for example, you may remove unneeded pictures, JS files, and code from third-party services. A CSS sprite can be created by combining several small components (icons, buttons) into a single file. It’s also critical to employ caching in order to improve site performance.
- Large images, especially those with high resolution and sharpness, significantly delay page load times. Instead of PNGs, use JPEGs to save 5 times as much data while maintaining quality; they’re also lighter than PNGs. Any online optimization tool may be used to reduce image sizes. You may, for example, convert the picture to a website-friendly format using Photoshop.
- Also, use GZIP compression to further decrease the amount of data sent to the user’s browser. This will save 70% of web files’ size without affecting their quality. Use GiftOfSpeed or GTmetrix to see if this compression approach is available on your website.
Using Google Search Console to check your mobile website’s flaws is a simple method to identify problems. Simply type the URL of the page in the toolbar and press Enter. It only takes a few seconds to go over the actual page. The entire redirect chain on the website will also be looked at.
The check will tell you what your website looks like on a smartphone and which issues might arise when it’s shown. The majority of the time, the problem is caused by the font being too tiny or huge. In addition to Flash components that many smartphones do not recognize.
If your website does not appear in Search Console, you’ll see an error message in place of the page’s title. If there are non-loadable assets on the page, a caution notice will appear.
To identify the sources of website load speed issues, you must conduct a complete diagnostic. It comprises many tests with a variety of tools, including simulated page speed testing and real-user monitoring (RUM).
The webmaster obtains broad information on the site’s loading speed using synthetic testing. This also includes load times for various components from all external sources, as well as information about the size and type of data loaded. All that will take some time to figure out and remedy issues is all that will be required.
After all of this, the webmaster will need to go through reports and figure out where the problem originates. There may be a variety of causes for the website to load slowly. And they’ll certainly be hidden from view. Finally, after testing, the webmaster will have to keep an eye on all indicators, which is time consuming.
Automating monitoring, on the other hand, is a solution. For example, you may use HostTracker, which is a service for maintaining continual website monitoring. This will allow for a rapid technical analysis of a large number of sites. After the diagnostics, the webmaster will be able to remove all of the identified issues at a leisurely pace. Such a method minimizes labor costs in order to achieve the greatest impact.
The HostTracker service’s “Response time check” feature is responsible for determining website and web page loading speeds. It’s simple to use, even if you’re a novice. Simply open the Response time check setup panel and enter the URL to monitor. Then, if desired, choose a Timeout value. You will get an alert every time your website’s loading speed reaches or surpasses this threshold. With this tool, you can always see how quickly your website is loading. Website information and event history are available in a straightforward format at all times.
To sweeten the deal, HostTracker is a comprehensive toolkit for webmasters that requires minimal daily upkeep. It monitors and records data on a range of parameters 24 hours a day, seven days a week, alerting website owners to issues. This technique allows you to quickly identify and correct any issues with the website. Furthermore, sophisticated data provide you the ability to detect issues that may go unnoticed. Even a novice can manage the implementation of all available checks, and its 30-day free test period is more than ample time to get acquainted with the service’s features.