11 Innovative Instagram Story Ideas To Engage Your Followers

11 Innovative Instagram Story Ideas To Engage Your Followers

The video marketing trend increases day by day, and Instagram stories are the best way to promote your brand. Moreover, you don’t have to spend money on it, and you can do it for free; you just need to have creative ideas. According to data, more than 70% of Insta users watch stories every day, and the number is increasing continuously.

There is no better way than Instagram stories to engage your followers. We have mentioned the Instagram story ideas that you can follow to make your Instagram account engaging in this blog. But while creating a story, you also have to make videos. Now you may ask how to make a video for Instagram, so we also mentioned the same, in this blog.

Innovative Instagram Story Ideas

Instagram stories are accessible, but putting a good Instagram story to attract followers is a skill. As there is huge competition if you want to hold your followers and at the same time increase the followers following the below-mentioned ideas.

Product promotion

If you are a business owner and want to increase brand awareness, product promotion through Instagram stories is best. This is the easiest way to excite and advertise your product without paying a penny.

You can also use product stickers to bring your audience to the purchase page. Moreover, you can also add a swipe-up feature to link your Instagram story to the external website.

Ask question

This is one of the best Instagram story ideas to know your customer’s wants. You can add an answer sticker to your Instagram stories where your audience will reply. If you are not getting an idea about your Instagram stories, then this way, you can give your audience a chance to decide the content for your Instagram account.

This will be a win-win situation for you as the audience will feel that you give more attention to them and post the content they like.

Answer questions

If you want to increase engagement, answering the audience’s questions is the best way. You just have to add the sticker. Ask me anything on your Instagram story, and your audience will ask you a wide range of questions.

You can do one more thing. You can record videos of answers and save them to your highlights and therefore allow your audience to communicate with your brand and get to know whatever they want to know about your brand.

Go live

This is the best idea for multiple reasons. If you go live, Instagram will give notifications to all your followers. Moreover, you can see comments and likes in real-time. Furthermore, you can also choose your followers randomly to live with you.

If some people miss a live session, they can see it as an Instagram story. In Instagram Live, you will get so many ideas from your audience about content creation, and this is also the best way to engage with your audience and get to know them so that you can post the content accordingly.

Go with trends

If you want to have a strong presence on social media, you have to follow every trend running on social media. Nowadays, every day there is a new trend. Moreover, people are enjoying it.

Furthermore, Instagram often comes with a new feature for its stories that you have to follow to engage your audience with your stories; otherwise, you would be irrelevant. You can also use an Instagram story maker to record trend videos.

Offer discounts

You can make a discount poster and post them on your Instagram story. You can also give limited-time period deals like you will get a 50% discount on our products for only 24 hours. This way, you can increase the views on and also followers.

You can also run flash sales on a certain occasion to attract customers, make different posters of it, and put out so many stories to impact people’s minds, and your audience will take action.

Behind the scenes

So many people are more interested in your business than your product, and they always want to know how the product gets ready so that you can post behind-the-scenes stories occasionally for such an audience.
In this way, you can showcase your work culture and the employees. Moreover, you can plan surprises for your employees and put stories on Instagram to create a positive image of your business among your followers.

Focus on customers

You should also focus on your customers like you can record testimonial videos or your customer’s experience with your product and put it in your story. This will help to attract new customers and also increase the following.

Furthermore, you can also show your relationship with your customer, and also this is the best sales tool for the business and Instagram marketing.

Organize quizzes

You can also organize quizzes to engage your audience with your brand. Moreover, you can give them rewards if they give the correct answer. These are small but engaging ways to hold your audience and keep them busy.

You can also do a poll on your Instagram story; you just have to use stickers.

Post affirmative quotes

Last but not the least way. Creating a positive atmosphere is very important. With the help of positive quotes, you can positively impact the minds of your followers. You can do it regularly or occasionally.

Sometimes you can post funny quotes also and keep your audience engaged with your content. Overall you just need content that will engage your audience.

Conclusion

Instagram has a huge number of users, and you can use this platform so wisely to promote your brand. If you use Instagram properly, you will get so many customers for your business and the following. Instagram story is the best feature of Instagram. But there might be a chance that you will run out of ideas, so we have mentioned innovative ideas for your Instagram stories that you can follow. Every time viewers want new and engaging content, you always have to fulfill the demands of users.


The video marketing trend increases day by day, and Instagram stories are the best way to promote your brand. Moreover, you don’t have to spend money on it, and you can do it for free; you just need to have creative ideas. According to data, more than 70% of Insta users watch stories every day, and the number is increasing continuously. 

There is no better way than Instagram stories to engage your followers. We have mentioned the Instagram story ideas that you can follow to make your Instagram account engaging in this blog. But while creating a story, you also have to make videos. Now you may ask how to make a video for Instagram, so we also mentioned the same, in this blog. 

Innovative Instagram Story Ideas 

Instagram stories are accessible, but putting a good Instagram story to attract followers is a skill. As there is huge competition if you want to hold your followers and at the same time increase the followers following the below-mentioned ideas. 

Product promotion 

If you are a business owner and want to increase brand awareness, product promotion through Instagram stories is best. This is the easiest way to excite and advertise your product without paying a penny. 

You can also use product stickers to bring your audience to the purchase page. Moreover, you can also add a swipe-up feature to link your Instagram story to the external website. 

Ask question 

This is one of the best Instagram story ideas to know your customer’s wants. You can add an answer sticker to your Instagram stories where your audience will reply. If you are not getting an idea about your Instagram stories, then this way, you can give your audience a chance to decide the content for your Instagram account. 

This will be a win-win situation for you as the audience will feel that you give more attention to them and post the content they like. 

Answer questions 

If you want to increase engagement, answering the audience’s questions is the best way. You just have to add the sticker. Ask me anything on your Instagram story, and your audience will ask you a wide range of questions. 

You can do one more thing. You can record videos of answers and save them to your highlights and therefore allow your audience to communicate with your brand and get to know whatever they want to know about your brand. 

Go live 

This is the best idea for multiple reasons. If you go live, Instagram will give notifications to all your followers. Moreover, you can see comments and likes in real-time. Furthermore, you can also choose your followers randomly to live with you. 

If some people miss a live session, they can see it as an Instagram story. In Instagram Live, you will get so many ideas from your audience about content creation, and this is also the best way to engage with your audience and get to know them so that you can post the content accordingly. 

Go with trends 

If you want to have a strong presence on social media, you have to follow every trend running on social media. Nowadays, every day there is a new trend. Moreover, people are enjoying it. 

Furthermore, Instagram often comes with a new feature for its stories that you have to follow to engage your audience with your stories; otherwise, you would be irrelevant. You can also use an Instagram story maker to record trend videos. 

Offer discounts 

You can make a discount poster and post them on your Instagram story. You can also give limited-time period deals like you will get a 50% discount on our products for only 24 hours. This way, you can increase the views on and also followers. 

You can also run flash sales on a certain occasion to attract customers, make different posters of it, and put out so many stories to impact people’s minds, and your audience will take action. 

Behind the scenes 

So many people are more interested in your business than your product, and they always want to know how the product gets ready so that you can post behind-the-scenes stories occasionally for such an audience. 

In this way, you can showcase your work culture and the employees. Moreover, you can plan surprises for your employees and put stories on Instagram to create a positive image of your business among your followers.

Focus on customers 

You should also focus on your customers like you can record testimonial videos or your customer’s experience with your product and put it in your story. This will help to attract new customers and also increase the following. 

Furthermore, you can also show your relationship with your customer, and also this is the best sales tool for the business and Instagram marketing

Organize quizzes

You can also organize quizzes to engage your audience with your brand. Moreover, you can give them rewards if they give the correct answer. These are small but engaging ways to hold your audience and keep them busy. 

You can also do a poll on your Instagram story; you just have to use stickers. 

Post affirmative quotes 

Last but not the least way. Creating a positive atmosphere is very important. With the help of positive quotes, you can positively impact the minds of your followers. You can do it regularly or occasionally. 

Sometimes you can post funny quotes also and keep your audience engaged with your content. Overall you just need content that will engage your audience. 

Conclusion 

Instagram has a huge number of users, and you can use this platform so wisely to promote your brand. If you use Instagram properly, you will get so many customers for your business and the following. Instagram story is the best feature of Instagram. But there might be a chance that you will run out of ideas, so we have mentioned innovative ideas for your Instagram stories that you can follow. Every time viewers want new and engaging content, you always have to fulfill the demands of users. 

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