5-Step Guide to Starting a Candle Business

Starting a candle business can be a great way to earn some extra income, or even make a full-time living. Candles are popular gifts and home decor items, so there is always a demand for them. However, before you start selling candles, there are a few things you need to know.

The following article will act as a guide for you to set up a successful candle business, by following a few simple steps. Let’s get started!

Source: Pexels

Come Up With a Business Plan 

When starting a candle business, it’s important to have a clear and concise business plan. This will help you determine your start-up costs, set realistic financial goals, and find the right target market for your products.

To get started, take a moment and answer the following questions:

  • What are your business goals?
  • What are your start-up costs?
  • Who is your target market?
  • How will you differentiate your candles from other brands on the market?
  • What sales and marketing strategies are you going to use to reach your target market?
  • What are your long-term financial goals for your candle business?

Once you have the answers to all of these questions, you can start creating your business plan. If you need help, you can find a candle business plan template online that will act as a guide. And, if you’re not sure where to start, you can always hire a professional business plan writer to help you get started.

Type of Candles

There are many different kinds of candles, such as scented, unscented, pillar, taper, votive, and tealight. If you want to create your own brand, play around with scents and colors, but make sure your menu includes candles for everyone’s needs. 

Not to mention that you can play with the size and shapes as well. Currently, jar candles are extremely popular and people like having them in their homes, not just to light them up, but to decorate their rooms with them. 


You have two options when it comes to supplying candles. You can find an online supplier through social media or your local Yellow Book, or you can get the candle ingredients and create the candles yourself. Keep in mind that the DIY process will take longer, but it will be unique for your business. 

To begin, you’ll need different types of molds, essential oils, colors, and wax. Later on, as you learn more about the candle-making business, you can upgrade your candles with different ingredients, including glitter, pebbles, small letters, and miniature toys, as you can see a lot of examples on Pinterest. 

Source: Pexels

Set up a Website 

One of the main things you’ll need to do is set up a website. This can seem like a complex task, but with a little planning and some help from a web designer, it’s definitely achievable. The following are a few tips to get you started:

  • Decide on the purpose of your website. Do you want to sell candles online, or simply showcase your products? Keep this in mind when planning the content and design of your site.
  • Choose an easy-to-remember domain name that is relevant to your business. Potential customers will find you easier online this way.
  • Once you’ve registered your domain name, it’s time to start building your website. If you’re not confident in your web design skills, there are plenty of templates available online that can be customized to suit your needs.
  • Use high-quality images of your candles on your website. This gives potential customers a good idea of what your products look like.
  • Make sure your website is search engine optimized. This will help potential customers find you when they’re searching for candles online.
  • Finally, don’t forget to include contact information on your website so that interested customers can get in touch with you.

Promote Your Business

There are tons of different ways to promote your candle business. You can start by creating a social media profile for your business and sharing your products and services with your followers. Creating a website or successfully running a blog to showcase your products and services is crucial. You can also participate in trade shows and craft fairs to sell your candles. Additionally, you can distribute flyers and brochures in your local area to promote your business.

Bottom Line

Creating your own candle business seems like a simple task, but in reality, it requires a big portion of your time and a huge amount of effort and creativity. If you want to run it successfully, make sure you’re always looking for new ideas to improve and present something new to your clients.

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